Electronic Books

Total Books: 1 - 20 /26

Absolute Essentials of Business Behavioural Ethics / Nina Seppala

Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...

Absolute Essentials of Business Ethics / Peter Stanwick, Sarah Stanwick

Explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...

Advances in Management Research : Emerging Challenges and Trends / Debasis Chanda, Amrita Sengupta, Debaditya Mohanti

Provides a wide range of paradigmatic and theoretical substantive research articles in management research.

Behavioural Research for Marketing : A Practitioner's Handbook / Julian Adams

Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...

Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli

This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...

Business Ethics : Methods and Application / Christian Becker

Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...

Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

Digital Marketing Outreach : The Future of Marketing Practices / Kavita Sharma, Swati Aggarwal

Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing ...

English for Business Communication / Mable Chan

Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage ...

Ethics for People Who Work in Tech / Marc Steen

This book is for people who work in the tech industry—computer and data scientists, software developers and engineers, ...

Evolving Toolbox for Complex Project Management / Alex Gorod, Leonie Hallo, Vernon Ireland, Indra Gunawan

Enhances learning about complex project management principles and practices through the introduction and discussion of a ...

Financial Management and Accounting in the Public Sector / Gary Bandy

Public sector managers are confronted daily with targets and demands that are often set in confusing accounting and financial ...

How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin

Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...

Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

Project Management : It's All Bollocks! The Complete Exposure of the World of, and the Value of, Project Management / Susie Palmer-Trew, Peter Taylor

The project management profession continues to grow and mature, but is at risk of excluding those who don’t fit the mould. ...

Public Leadership Ethics : A Management Approach / J. Patrick Dobel

Designed to help midlevel and senior managers in organizations dedicated to public purposes, this book provides trained self-awareness ...

Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...

Qualitative Marketing Research : Understanding Consumer Behaviour / Dominika Maison

A perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...

Rethinking Project Management for a Dynamic and Digital World / Darren Dalcher

Brings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...

Risk Management in Small and Medium Enterprises / Chiara Crovini

Offers a fresh method of assessing and managing risks in SMEs, by adopting a multidisciplinary approach. In small and medium ...

Total Books: 1 - 20 /26